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In today's world, the Korean entertainment industry has taken the world by storm, be it K-dramas, K-pop or K-fashion. The Korean entertainment industry is very large and has a variety of talents to offer to the audiences and it makes you want to dive deeper into the K world, once you get into that world it's difficult to get out cause it makes you want to explore and know more about it.
Now let's talk about the time when the world went crazy over a K-pop song called "Gangnam Style" which was sung by an artist named PSY and this song got global recognition. But nowadays whenever we hear the word K-pop the first thing that comes to our mind is BTS and Blackpink and yes both groups are the biggest boy group and girl groups to ever exist in the entertainment industry and both of these groups have a large fanbase known as ARMY which is the name used to address the fans of BTS and the other one is known as Blink which is used to refer to the fans of Blackpink. Both BTS and Blackpink have made a huge impact on the Korean entertainment industry and it has spread its wings to the overseas market as well.
K-pop has left a huge impact on people be it youngsters or elderly audiences everyone enjoys them. K-pop songs are widely popular among the audience because they offer different and unique content that we cannot just ignore and they make you want to bop your head, sing along with it or jam to it and I don't even know what magical spells do K-pop songs have cause it makes you feel enchanted at one point, and sometimes it makes you feel powerful as well. It makes you go through different kinds of emotions and each and every song has its own magic potion when you listen to it you just feel that you have entered into a different universe.
In today's world, there are many K-pop bands for example:- Girls Generation, Shinee, BTS, Blackpink, Exo, G-Idle, Itzy, Newjeans, Mamamoo, Twice, Aespa, Enhypen, TXT, Straykids, IVE, NCT, Red velvet and so on and in addition to these groups there are many great solo singers as well. Each of these groups belongs to a different company. Out of all the companies YG Entertainment, SM and JYP Entertainment are known as "the big three" and these companies have left a huge impact on many people who want to debut as a K-pop idol it's like every person's dream company. Each of these K-pop groups offers different concepts and genres to the audiences. Each of the groups are different from the other and uses different concepts and methods which are eye-catching and visually stunning as well. The fans also play a significant role in the life of the K-pop idols cause whenever people see some injustice or mistreatment done to their idols the fans are quick to respond and protect them.
The same goes for K-pop idols because they also play a significant role in the lives of the fans whenever their fans feel discouraged or down they are ready to cheer them up through their songs and they are always there to cheer up the fans. So both the idols and fans share a deep connection that could heal, comfort and protect each other.
Kdramas also has a huge influence on the lives of the people their stories, their fashion, their foods and the products which are shown in the drama are widely popular among the audience. The smartphone brand Samsung is widely used and it's popular in Korea as well we often see the protagonist and all the characters using this brand in most Kdrama which is also a great marketing strategy, cause it makes the viewers get to know more about the product and sometimes the viewers also get influenced and convinced that they should also try the product out so it has left a huge impact on the viewers too. Some people often refer to Kdrama as an escape from reality and of course, I also agree with them, cause when we dive into this K world it sometimes makes us forget our worries and it helps us to live in that very moment for a while.
Some people also use Kdrama as a coping mechanism cause whenever they feel stressed or down the only thing that can calm and comfort them is Kdrama’s, cause whenever we tune in to watch heartwarming Kdrama’s we tend to feel light and happy. So Kdrama can also be referred to as one of the sources of happiness of the viewers.
K-pop and K-dramas have nowadays become a huge part of our everyday life. Whenever we have time we watch Kdrama’s and listen to K-pop songs.
People from all around the world enjoy it and often find a sense of comfort whenever they listen to K-pop songs or watch Kdramas.