Brands are now walking us through the moon.

Chandrayan 3 landed on the moon on Wednesday, August 23, 2023, and the entire nation is yet appalled with the celebratory gingles of the hard work that fuelled the success of the gigantic uproar of the country setting its fangs on the moon. India could not have been happier and in its mirth, the brands have induced the showcase their pride that extols the gallant achievement our nation has forged,

And it is not a celebration if it isn't shared with everyone! Here is a compilation of a few brands that nailed their creativity in the appraise of our nation’s pride- Chandrayan 3

1) Swiggy

We finally breathe a sigh of relief when the delivery of the nation’s pride finally reaches its destination- well we all are over the moon! On the moon is more suitable with Swiggy. The reel Swiggy shared on Instagram perfectly uses the ideal background sound and captivating visuals that capitalize on the resonance of the emotion of pride and warmth with Swiggy. The brand resonance model is greatly used with Swiggy winning hearts with its creativity

2) Zomato

Simple and Seamless advertising - Zomato uses enticing imagery keeping it simple and yet striking the right chord in the congratulatory moment for India. Addressing the nation to book its order right away because it has now reached the moon. It adds a call to action with an innovative way of utilising the moment of the now creating a unique brand position

3) Mumbai Police

I always admire their social media, coming up with unique ways to call out on serious issues. Here is their advertisement for Chandrayan 3. An excellent example of using branding elements- is catchy wordplay for its jingle and recognising imagery that promotes the respect that the Mumbai police force has towards the Indian Space Research Organisation and its successful endeavour.

The strategy that the brands utilized in seeking their moonshot had one identical realm- Moment Marketing

Creating material or campaigns that are pertinent to a particular occasion or period, such as a holiday or a social media trend, is known as moment marketing. The objective is to improve brand exposure and engagement by taking advantage of the interest and engagement generated by that event. These days, businesses are experimenting with this idea in a novel way to interact with clients or followers in the present. Delivering a pertinent message to an occasion or campaign that sparks a natural conversation with clients is known as moment marketing.

Chandrayan 3 will be recollected as the biggest success of all time and in the embrace of its uproar brands will continue to invest in marketing the moment that is unforgettable for generations to come. 

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