If the term "brat" encapsulated the essence of our wild, carefree, and unapologetically chaotic summers, then it seems that as we transition into autumn, we are greeted with a wave of exemplary manners, heightened politeness, and a renewed focus on adhering to rules. Over the past few weeks, there has been an explosion of videos on TikTok aimed at helping us polish our etiquette, all stemming from what is being dubbed the "very demure, very mindful" trend. This satirical movement initially began as a playful critique of the conventional notions associated with femininity but has since evolved into a phenomenon all its own. While a significant portion of the online community engages with this trend ironically, others express concern that it may simply reinforce unrealistic expectations for women. Are we witnessing a genuine movement towards a more refined approach to professional aesthetics, or is this simply a humorous critique of societal expectations? As the dialogue continues to unfold, it seems that Jools Lebron's original intent and the inspired reactions are worthy of further exploration.
The onset of the trend was very mindful, very demure
The trend began with a brief yet impactful TikTok video created by beauty influencer Jools Lebron, which lasted just 40 seconds. In this clip, she showcased a stunning professional makeup look while eloquently describing her aesthetic as “very demure, very mindful.” This captivating presentation quickly captured the attention of viewers, leading to the video going viral and significantly elevating the prominence of the word ‘demure’ in popular culture. As a result, the term not only gained traction on social media platforms but also sparked discussions about its meanings and implications in the context of beauty and personal expression.
The portrayal of feminine energy as personal prowess
Jools elaborated on the origins of her inspiration, recounting a significant moment from her past that had a profound impact on her perspective. She remembered a time when she was preparing to enter a new professional environment and made a conscious decision to minimize her makeup application. Rather than opting for bold, dramatic colours and styles, she embraced a more natural look that aligned with the expectations of her new workplace. For Jools, the term ‘demure’ encapsulates a thoughtful and intentional approach to self-presentation. It embodies qualities such as mindfulness, modesty, and a deep consideration for both oneself and others. In her view, being demure is about striking a balance between professionalism and respectfulness, ensuring that one’s appearance reflects a genuine sense of self while also adhering to the social norms and expectations of the environment in which one operates. This experience not only shaped her understanding of beauty and professionalism but also reinforced her belief in the importance of authenticity in every interaction.
In her TikTok video, she remarked, “Many of you young women show up to interviews resembling Marge Simpson, only to arrive at your jobs looking more like Patty and Selma. It’s not the most demure look.” This statement sparked a trend that has since taken off, with various users creatively applying her phrase to humorous and ironic scenarios. However, it's important to note that Jools' original aim was to convey a thoughtful and uplifting message about the significance of self-presentation and being mindful of the image one projects. By encouraging people to consider their appearance in a professional context, she sought to inspire confidence and promote a more polished approach to personal style.
In a larger sense, to be demure also suggests a thoughtful approach to how one presents themselves in social situations, favouring subtlety and refinement over overt expressions of personality. In various forms of artistic expression, demure characters are often depicted in a manner that emphasizes their inner strength and beauty, despite their outwardly modest appearance. In essence, the notion of demureness encompasses a wide range of interpretations that highlight themes of grace, dignity, and personal identity. The word ‘demure’ refers to an individual, usually a woman, who displays a sense of modesty, reserve, or shyness. It suggests a demeanour characterized by a gentle and unassuming nature, often associated with an elegant simplicity.
The True Essence of The Phrase ‘Demure’ and its Newer Identity in The Contemporary Society
When someone is described as demure, it implies that they have a soft-spoken charm and a willingness to avoid drawing excessive attention to themselves, whether through their clothing, actions, or overall presence. This quality can often be seen as a reflection of their adherence to social conventions and an appreciation for understated beauty. In a broader context, being demure can also imply a thoughtful consideration of social norms and expectations. It may indicate a preference for subtlety over flamboyance, as well as an appreciation for simplicity and refinement. In literature and art, demure figures are often portrayed in a way that highlights their inner beauty and strength, despite their outwardly modest presentation.
Overall, the concept of being demure encompasses a rich tapestry of meanings that go beyond mere shyness, touching upon themes of dignity, grace, and personal expression. The term ‘demure’ is often used to describe a person, typically a woman, who exhibits a modest, reserved, or shy demeanour. It conveys a sense of modesty and a certain level of restraint in behaviour or appearance. When someone is referred to as demure, it suggests that they possess a quiet grace and an understated elegance, choosing to present themselves in a way that is not overly bold or attention-seeking. This characteristic can be reflected in their clothing, mannerisms, and overall attitude, often embodying a delicate balance of femininity and propriety.
According to the Cambridge English Dictionary, the term ‘demure’ is defined as characterized by a modest and reserved demeanour, often associated with a sense of shyness or reticence. This word typically describes a person, often a woman, who presents herself in a way that is understated and unassuming, avoiding overt displays of confidence or assertiveness. The connotation of ‘demure’ can imply a certain elegance or gracefulness in one's behaviour and appearance, suggesting a gentle and unpretentious nature. It encompasses qualities such as humility and discretion, often evoking a sense of charm that lies in subtlety rather than boldness. In various contexts, being demure can also reflect cultural values regarding modesty and propriety, highlighting the importance of restraint and decorum in social interactions. Overall, the term captures a nuanced blend of traits that convey a quiet strength and an appreciation for understated beauty.
The term refers to an individual who exemplifies a demeanour characterized by a gentle and unobtrusive nature. This person carries themselves in a manner that is not only considerate and courteous but also deeply respectful towards others. They tend to avoid drawing attention to themselves, preferring instead to blend into their surroundings and engage with others in a subtle yet meaningful way. Their quietness is not a sign of shyness or reticence, but rather a conscious choice to create a harmonious environment, allowing those around them to feel comfortable and valued. This behaviour reflects an innate understanding of social dynamics and a desire to prioritize the feelings and experiences of others over their own need for recognition or spotlight. In essence, this person embodies a thoughtful and unassuming presence that fosters respect and appreciation in their interactions with the world.
"(of behavior or quality) showing calm and polite respect."
The qualities being described can be characterized by individuals who exhibit a sense of modesty and restraint. Such individuals may come across as reserved or shy, often preferring not to take centre stage in social interactions or situations that call for assertiveness. They tend to embrace a humble approach to their achievements and abilities, choosing instead to remain unassuming and understated. This demeanour can manifest in various ways, such as a reluctance to brag about personal accomplishments or an inclination to listen more than speak in group settings. Ultimately, these traits contribute to a personality that values simplicity and quiet confidence over ostentation or flamboyance.
In her view, the concept of demureness is often misunderstood or misrepresented in contemporary society. Many people perceive it as a limitation or a sign of weakness; however, Lebron argues that it is, in fact, a celebration of authenticity and individuality. By embracing a demure attitude, one can navigate social situations with confidence, leaving a lasting impression without feeling the need to conform to societal expectations of assertiveness or aggression. Lebron elaborates that being demure is not simply about being shy or passive; rather, it is an active choice to embody a certain poise and understated charm in social interactions. This quality can manifest itself in various contexts, from the way one dresses to how one engages in conversation. Furthermore, she emphasizes that demureness can be a powerful form of self-expression, allowing individuals to assert their identities without resorting to flamboyance or bravado. Jools Lebron offers a unique and insightful definition of the term ‘demure,’ which encompasses not only the traditional meanings associated with the word but also adds layers of depth and nuance.
In her interpretation, ‘demure’ refers to a particular demeanour characterized by modesty and reserved behaviour, often associated with a sense of grace and elegance. However, she goes beyond this surface-level understanding, suggesting that demureness can also reflect an inner strength and confidence that does not need to be overtly displayed. Ultimately, Jools Lebron's definition of ‘demure’ serves as a reminder that true elegance lies in the balance between confidence and humility, allowing individuals to shine in their unique way while remaining grounded and true to themselves. This multifaceted understanding invites us to reconsider our perceptions of personality traits and encourages a deeper appreciation for the subtlety and complexity of human expression.
In a recent interview with CBS Mornings, she articulated her choice of the word 'demure' to encapsulate her timeless and elegant fashion sense, which also serves as a subtle acknowledgement of her identity as a trans woman. This term reflects not only her style but also her journey of self-acceptance and expression. Furthermore, she shared how platforms like TikTok have played a pivotal role in her life, allowing her to discover a vibrant and supportive community. Through this social media platform, she has been able to forge meaningful connections with others who resonate with her experiences and struggles, creating a network of individuals who uplift and empower one another in their shared journeys.
Conclusion
Ultimately, Jooles believes that “your modesty is what it means to you.” She continued to create content around the theme of “modesty,” sharing humorous and relatable scenarios like boarding a plane, thanking hotel staff, or straightening her hair with a flat iron. The series took off, surprising Jooles with its popularity. She now has 1.5 million TikTok followers and nearly 100 million likes on her videos. The trend has inspired other creators to join in, calling different things “modest” or “not modest.” Her recent success has not only brought her satisfaction but has also paved the way for a multitude of new opportunities in her life. transition. This newfound financial freedom means she can now pursue her goals with greater confidence and focus, enabling her to invest in the essential aspects of her journey towards living authentically.
Jools Lebron has completely transformed the conventional understanding of the term ‘demure’. In her view, it transcends mere modesty and becomes a powerful declaration of self-awareness and confidence. She articulates her interpretation of demureness as a blend of playful spirit and understated elegance, striking a harmonious balance between humility and the freedom to express oneself creatively. For Jools, being demure is not about shying away from the spotlight; rather, it entails embracing one’s individuality while maintaining a sense of grace and subtlety. This nuanced perspective allows her to navigate the complexities of personal expression, showcasing that true confidence lies in the ability to be both authentic and restrained at the same time. Through her unique lens, Jools invites others to reconsider what it means to embody this quality, encouraging a celebration of both inner strength and quiet charm.