The Union Health Ministry is planning to launch the 'Ayushman Bhav' programme to ensure optimum delivery of all state-run health schemes to every beneficiary. Ayushman Apke Dwar 3.0, Ayushman Sabha, Ayushman Mela, and Ayushman Gram are some of the activities planned under the programme.

'The aim of the campaign is to ensure comprehensive coverage of all health schemes so that everybody is able to avail the benefits.'

Ayushman Apke Dwar 1 and 2 drives have been conducted successfully. Phase 3rd shall start from August 1 to ensure full saturation.

Ayushman Sabha will be a village-level campaign led by the village health, sanitation, and nutrition committee to ensure the benefits of all the health schemes of the Central and State Governments to reach the intended beneficiaries.

This shall also ensure enhance awareness about the importance of Pradhan Mantri Jan Arogya Yojna (PMJAY) health insurance scheme cards and their distribution and generating Ayushman Bharat Health Accounts (ABHA) numbers.

The campaign shall increase awareness about the importance of utilizing screening services for non-communicable diseases (NCD) and sickle cell disease through health and awareness centres and also about communicable diseases.

These village meetings shall enhance awareness about reproductive and child health issues, immunization, nutrition, and anaemia. It shall also help in developing accountability of the health systems to express about health concerns.

These meetings shall be organized in each village where PMJAY cards will be distributed and information about hospitals and respective treatments are also provided.

The third pillar of the Ayushman Bhav programme -- Ayushman Mela will be held at the level of Ayushman Bharat Health and Wellness Centres. As a part of it, medical camps will be organized at medical colleges and community health centre level.

There are in all 705 medical colleges both in the public and private sectors. So each medical college may organize around 50 medical camps annually and target at least 300-400 emergency treatments. Around 1.5 crore patients are attended at community health centers.

The aim of Ayushman Melas would be to build awareness of healthy behaviours and provide early diagnosis through screenings, comprehensive primary health care with drugs, and diagnostics with a special focus on marginalised people.

Emphasis on routine immunization and mental healthcare and elderly healthcare services. Some things can happen on a weekly basis too.

The objective is to reach those people who have or are already facing a shortage of specialist doctors.

Villages that shall be covered under the scheme will be declared an Ayushman Gram and also will be given a certificate.

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Reference:

• economictimes.indiatimes.com