The Delhi High Court recently passed an interim order to prevent the unlawful use of Bollywood Star Amitabh Bachchan's name, image, and voice.
The court restrained people from infringing the personality rights of the actor.
Personality Rights refer to the right of a person to protect his or her personality under the right to privacy or property.
These rights are even significant for celebrities as their names, photographs or even voices are easily misused by different companies to boost their sales.
Personality rights consist of two types of rights:-
Statutes like the Trademarks Act, 1999 and the Copyrights Act, 1957 govern publicity rights.
In such events of breach of personality rights of an individual,
There is no specific legislation in India to protect image or personality rights. Through several efforts, Articles 19 and 21 of the Indian Constitution have been regarded as the inherent part of the right to privacy. Furthermore, image or personality rights are a form of intellectual property rights which can continue to remain enforced even after the death of the individual.
Nonetheless, the right to privacy continues to remain the foundation of all other rights. It should be respected all over and by everyone.
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